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Chai Point

Our Brand

A Chai Point cup held against the movement of an Indian city street

We were never built just to serve chai and coffee. We were built to fuel the people who move India forward.

Every cup powers ambition, sparks ideas and brings people together. That’s the spirit of India Unbound. And we’re proud to keep it brewing.

Our Purpose

“To serve a great cup that brightens lives and brings people together”

People sharing chai together

Brand Commandments

What We Believe Shapes What We Brew

Three simple principles guide how we think, create and serve - keeping every Chai Point experience true to what matters most.

  • Obsessed with Chai

    Every cup reflects our obsession with authentic chai - from thoughtfully sourced ingredients to expertly crafted brewing, delivering India’s favourite ritual.

  • Expect More

    We raise the bar with exceptional quality, thoughtful craftsmanship and consistent experiences - because every customer deserves more than expected.

  • Built Around Convenience

    Every Chai Point experience is designed to be fast, seamless and effortless, making great chai accessible wherever life takes you.